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Fonts There's no doubt that everybody has a different opinion of which fonts are more appealing than others, so we decided to keep this category as easy as possible. If you can't check out the typefaces, then you don't get a point. That's it. Fortunately, our well-known 50 didn't do too bad in this category.
Here's an example of a website with fonts that could be enhanced. As you can see, the color of the text is only a couple tones darker than the background. It makes it truly difficult to read the words. And here's an example of a site that requires an overall font change.

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The typeface is too small, and the letters are too close together. There's very little else to say about typefaces other than well ensure you can read them. 5. Pictures and Graphics Again, it's really tough to determine the aspects that pertain to appeal. I Found This Interesting has a different idea of what's enticing, but there are some general guidelines that everybody can agree with.
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So, any images that are blurry, make me cringe, or have nothing to do with the site don't get a point. It's also fascinating to keep in mind that numerous digital marketer out there preach against using stock photos. They're anticipated, lots of look very out-of-date, and they don't feel personable. So, if you can, try to utilize your own images, or select graphics that have a more modern-day, initial feel.